Word: rogalin
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...peanut butter and Beanie Babies. McGraw-Hill representatives point out that the company receives no compensation for mentioning the products, which are used simply to get kids' attention. "The practice of using real-life examples is a technique that's been around for 12 to 15 years," says Roger Rogalin, president of the publishing company's school division. "We live in a branded society, and these are the things kids are talking about...
Like many publishing executives, Roger Rogalin of D.C. Heath has doubted that school authorities would press for upgrading the notoriously bland content of textbooks. Even after California's superintendent of public instruction Bill Honig warned publishers last year that his state meant business in reaching for higher standards, Rogalin said, "We've heard a number of times that things were going to change, only to see them fall apart down the road...
...planned visit when 192 tourists left the Polish cruise liner Stefan Batory in Hamburg; many of them immediately began the quest for asylum. Their example was quickly followed. At week's end West German authorities reported that an additional 126 Poles had jumped ship from the ferry Rogalin when it docked in Travemünde, a town near the East German border...
Honig remains confident of impending change. At the conference he told publishers of new, higher standards, outlined in two pamphlets approved by the state board of education. But industry representatives are skeptical. "We've heard a number of times that things were going to change," says Roger Rogalin, editor in chief of D.C. Heath & Co. Yet the formulas remain in place. "It's a catch-22 situation," sums up Bernstein. "Until the states stop requiring readability formulas, publishers won't stop using them to write and edit texts...
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