Word: rogerses
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The strategy he devised to pressure IP is vintage Rogers. He is enlisting the aid of other unions, thus turning one company's dispute into a national issue. He is leading consumer boycotts, demonstrations and letter-writing campaigns against companies who have directors who also sit on IP's board...
Rogers, 44, whose consulting firm, Corporate Campaign, is hired by unions on a case-by-case basis, is one of the labor movement's most controversial and innovative figures. As architect of the "corporate campaign," a strategy for shifting labor disputes from the picket line to the boardroom, he has...
He could use another victory to erase the memory of a highly publicized defeat. In 1985 and 1986, Rogers helped orchestrate what turned into a long and bitter walkout by meat-packers at a Hormel plant in Austin, Minn. That brought him into conflict with the Union of Food and...
Rogers' current campaign could be equally futile. Unlike most unionized companies, IP negotiates on a plant-by-plant basis. At present, only four of the firm's 26 mills are affected, a fact that mitigates IP's sense of urgency about settling. Before the lockout and strike, workers at the...
IP's stand does not deter Rogers, the son of a machinist and assembly-line worker. Designing strategy in his Manhattan office, often dressed in a T shirt and jeans, he hardly looks imposing. But he can marshal large forces as effectively as many a general. Rogers has sent carloads...