Word: roget
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...around the country to walk the halls of Congress and ask Representatives and Senators not to pass the cuts to the No Child Left Behind Act that President George W. Bush has proposed. Not knowing precisely how lobbying worked, I loaded myself up with $100 bills and all of Roget's terms for prostitute...
...probably another selling tool unavailable to a religious order, yet total U.S. Chartreuse sales rose 18% last year because the monks got religion when it came to marketing. Green Chartreuse, which was first sold in 1764, retails in the U.S. for $40 to $45 for 750 ml. Jean Marc Roget, president of Chartreuse Diffusion, the brand's marketing arm, says the brand's updated website--"more modern, colorful and informative"--helped bring about worldwide sales of a million bottles of Green, V.E.P. and Yellow, totaling $13 million. "Many professional sommeliers, bartenders and maître d's love to know...
Back in the Alps, technology has also become part of the distillation and by extension the contemplation process. La Chartreuse has relied on a sophisticated software program that's updated constantly--"It cost a fortune," says Roget--and helps run production automatically. The monks got hold of the recipe, originally a health potion, in 1605 but it was so complex they didn't master it for another century. The two monks at La Grande Chartreuse who are each privy to part of the liqueur's formula no longer need to spend their days at Voiron distilling the stuff. Instead...
...didn't make it to the U.S. for the opening of a film about them called Into Great Silence. There is no product placement either. The liqueur and its producers--the Chartreuse monks, as they are called in France--are inextricably bound up in a mystery that not even Roget has cracked. "I'm totally in the dark about what I sell," he says. "They are very secretive, these monks...
...reader can never become exasperated with a writer who refers to sex as "a pelvis-to-pelvic impaction" or "root and canal work"; who acts as his own randy Roget, gleefully riffing on synonyms for roundness of breast ("rotundity, globularity, orbicularity and globosity") or anthropomorphizing his favorite female body part as "pouting, bulging, arching, ballooning, gravity-defying, ... surging, quivering, heaving, swaying, intoxicating, tantalizing, bouncing, suffocating, yes, even overwhelming...