Word: rohr
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...Rohr and Hall formed a new company, Seat-of-the-Pants Management, Inc., to market the item...
...believe people are paying $9 for a pair of underwear," Rohr said...
Nevertheless, Rohr said he hopes to sell 100,000 of the boxers by Christmas, and estimates Seat-of-the-Pants will clear about $1 per pair...
Hall got the idea for the boxers more than a year ago, but began the project last spring while taking a course with Rohr at the Business School entitled "Starting New ventures...
...Hall and Rohr originally used a photocopy of stock market quotations in the Wall Street Journal as a negative for a silkscreen, but after receiving legal advice, they decided to typeset a fictional stock market page instead...