Word: role
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Dates: during 1960-1969
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...Emphasized Role. The U.S. moved last week to re-emphasize its role as the ultimate guarantor of peace and security in Europe. Whatever NATO's condition, the Soviets must also reckon that any invasion of Western Europe might bring down the full force of the U.S. nuclear deterrent on the Russian homeland-and World War III. Secretary of Defense Clark Clifford visited West Germany and West Berlin to convey firm assurance of U.S. protection. A few days later, Under Secretary of State Nicholas deB. Katzenbach flew to Belgrade for talks with Yugoslav President Josip Broz Tito, who is feeling...
Pity the poor drama critic, always the observer once removed, never the player on stage. And imagine the happy wonder of New York Times Critic Clive Barnes upon seeing a colleague not only participating but achieving greatness of sorts in the role. It happened while Barnes was covering Paradise Now, a Living Theater production designed (among other things) to break down the barriers between audience and actors. During the performance, the players strip down to what Barnes describes as "skimpy yet adequate bikini-like covering." Even before they did, the barrier broke. Up stood Fellow Critic Richard Schechner, editor...
Paranoid Profession The stirring of Madison Avenue's social conscience is still tentative and, to say the least, tardy. Appraising his industry's role in the "great moral issue of our time," Ogilvy & Mather Chairman John Elliott Jr. confesses that "our record is not even average. We bring up the rear. That is a hell of a position for people who consider themselves problem solvers, pacesetters and molders of public opinion." It is also a hell of a position for businessmen. Last year, Negroes spent $30 billion on consumer items, or 6% of the national total...
...trend toward integrated ads, the agencies are often too reluctant to let the Negro step front and center. In one study of 8,279 ads shown over a three-week period late last year, only 199 contained nonwhite performers, and of that number just 16 had lead or speaking roles. By showing a few black faces on the fringe of a party scene, says Urban League Director Whitney Young, "the admen think they've done their bit, and the public reacts by assuming that the problem is solved. It's important that blacks are used more frequently...
...Share of the Profits. Inflation plays a widely overlooked role in the swing to apartments. The rising cost of land, labor and materials (lumber prices have soared 30% this year) has driven up the total price of for-sale homes in many areas much faster than rents have climbed. Labor Department figures show that the cost of renting in the Los Angeles area, for example, has risen 12% since 1960, while the cost of home ownership has gone...