Word: rolexes
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Dates: during 2000-2009
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From the red carpet to the wrists of rap stars, Rolex is recognized as the ultimate symbol of luxury and one of the finest Swiss watches?even though its origins are not Swiss. The brand dates back to 1905, when Hans Wilsdorf of Kulmbach, Germany, opened Wilsdorf & Davis watchmakers in London. At the time, men's fashion favored large-face pocket watches, but Wilsdorf became obsessed with creating movements small enough to be worn on the wrist. So in 1908, inspired by the sound a watch makes when wound, Wilsdorf trademarked the name Rolex, which was both easy to pronounce...
...Wilsdorf, never one to shy from promotion, gave an Oyster to Mercedes Gleitze, who wore it to swim across the English Channel. The Oyster Perpetual broke the sound barrier with Chuck Yeager in 1947 and reached the peak of Everest with Edmund Hillary in 1953. Rolex is still considered the gold standard among watch collectors. After all, nothing says you've made it like a Rolex...
...Jessica Simpson, left, shows off the Rolex given to her by sister Ashlee...
...Rolex ambassador Roger Federer...
...very convincing, but almost all of the goods sold in these markets are knockoffs that bear no relation to the original. Your "Rolex" might keep ticking for a year or two, but then again it might stop after a few days. And those "Timberland" boots? Well, I needed a pair to get through Beijing's fearsome winter so I went down to the Silk Market, one of the emporiums of fakery. For $15, I picked up a pair of solid-looking work boots bearing a famous label. A few months later, I am still wearing the boots. Much...