Word: rolexes
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Dates: during 2000-2009
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...lead their teams to great success during their short stints, they mostly evoke a feeling of free agency in its ugliest sense. That sense is, of course, that sport is all about what your team gives you—truckloads of money, a straight shot into the pros, a Rolex and an Escalade from an anonymous “sports booster”—and not about what you give to your team. To those who say Greg Oden and his fellow grown-man-sized “one-and-doners” are too good for college...
...would have to get tough with the media [and] say no," Federer says. "People would say she is a bad person. She is my girlfriend, after all, so it was a conflict at times." The move also boosted his earnings. IMG helped Federer sign a $15 million deal with Rolex...
...consultant in Miami, says he makes $1,500 a month buying and selling Nikes and Adidas on eBay, where an original Air Jordan I in metallic blue, which retailed at $65 in 1985, sold for $2,001 in January. "In the vintage business, the sneaker has become like a Rolex," says Touma. As with the watches, counterfeits are rampant, so sneakerheads pitch in on sites like niketalk.com to study pictures posted online to help identify fakes...
Eagerly seeking out this big-ticket clientele, corporate sponsors like Rolex, BMW and even Harrah's Trump Casino in Atlantic City, N.J., have jumped in and ponied up backing for teams and tournaments. This year Shearson Lehman/ American Express put $250,000 into sponsoring polo, says Marketing Director Cathy Stewart, "because it is changing from an elite to an upscale audience." TV has come acovering. The first major network broadcast, of a Long Island tournament, will be shown on NBC-TV in three weeks. And the sport has its own magazine...
...enforcers, protecting drug shipments and rubbing out foes, the gang members--who dubbed themselves Zetas after the radio call name of their original leader, who was killed in 2002--were paid as much as $15,000 a month, compared with their $700 army salary. Zeta bosses like Lazcano wore Rolex watches and ostrich-skin boots and imitated other famous drug lords by raising exotic animals on their ranches...