Word: rolexes
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...newsmagazine. Projecting our femininity is still just as important as ever. That is why I asked Fashion Designer Oscar de la Renta, 52, to create four glamorous gowns especially for me. At $8 each, they are such a bargain that I've even saved enough to buy a Rolex for my Day-to-Night...
When Los Angeles Rams Running Back Eric Dickerson, 24, broke the National Football League record for yards gained by a rookie last year, he celebrated by buying his offensive linemen Rolex watches. After breaking O.J. Simpson's single-season rushing record of 2,003 yds. last week, even before the final game, Dickerson may have to buy them Porsches. The breakthrough run came as the Rams took on the Houston Oilers at Anaheim Stadium. With 3:22 left in the game, Dickerson slipped around the right end for a 9-yd. gain that gave him a season total...
...book is sprinkled with lively anecdotes drawn from McCormack's experiences, from playing tennis against Bjorn Borg to convincing Andre Heiniger, managing director of Rolex, that his company should be a Wimbledon sponsor. To illustrate the importance of research and learning from mistakes, McCormack writes of an episode in which he tried to sell John De Lorean, then head of General Motors' Pontiac division, on a new promotional campaign tied to the company's Indianhead logo. De Lorean's bemused response...
...large, Sears targets its products for Middle America. Nowhere on any Sears shelf are there to be found such items of acknowledged excellence, but high price, as Dunhill cigarette lighters, Rolex watches or Leica cameras. Sears does not try to lead the customer to new and esoteric, and sometimes useless, products. Says Joseph Batogowski, senior executive vice president of merchandising: "We are a mass merchant. We strive to carry not avant-garde goods, but the current state of mass America...
...different, since you began talking about law school. Anyway, the New York Yacht Club is helping the Grenada Yacht Club get back on its feet by sending down a five member race committee and a committee boat. The Mount Gay Rum Company is throwing a post-race party. The Rolex watch company is donating the prizes. "It's a veritable capitalist welcome-wagon...