Word: rolf
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...production (Broadway's first since 1925) is satisfying without being brilliant. It offers a properly tightened version, enhanced by Rolf Gerard's impressive, simple sets. Sir Cedric Hardwicke (plagued by laryngitis on opening night) plays his role with a slow gravity better suited to Caesar than to Shaw, but still with real authority and understanding. European-born Lilli Palmer suits both Cleopatra and Shaw. She is as kittenish as Shaw's Cleopatras always are, as physically alluring as they always should...
...trade. Soon after taking over, he put B. & B.'s sales force on an incentive-pay plan, encouraged unionization, widened out production to include playing cards, pens & pencils, cigarette lighters. His biggest coup was to corner the nation's top commercial art talent (Norman Rockwell, Maxfield Parrish, Rolf Armstrong) for B. & B. calendars, at a current cost, including other artwork, of $1,250,000 a year. Result: B. & B. became the biggest calendar company in the world (it sells more than all others combined, has 21 foreign outlets). From little more than...
Some 900 ministers and delegates were representing 473 Foursquare Churches with nearly 100,000 members. Under the colorless but canny leadership of Aimee's 34-year-old son, dapper "Dr." Rolf McPherson, the Foursquare Church is doing its best to evolve from cultishness...
...nipped SR's development in the blueprint. But this week in the Saturday Review of Literature, Dr. Rolf Kaltenborn, son of Radiorator H. V. Kaltenborn and SR's most active convert, reported that Subscription Radio was about to have a "Pioneer Network . . . of ten regular broadcasting stations." Kaltenborn claimed to have "sufficient funds" to get his network started...
...understandable horror of his own bamboo-jointed name: Horst Rüdiger Karl August Ernst Georg Cristoph Fabious von Gugel Brandt und Dippolsdorf. True, it showed his patrician lineage, but it would never squeeze into a corner of his surrealist canvases. So he reduced it to plain Rolf Gugel. Plain Rolf's name is being heard often these days in Germany...