Word: roll
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Dates: during 1960-1969
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...describe the Auteur Theory of Rock as a mimicking poor relation to the Politique des Auteurs of the cinema initially clears but ultimately muddies the water which supports this important new mode of rock 'n' roll study...
While acceptance of the auteur theory is currently spreading to many quarters (Ellen Willis gives oblique recognition to it in the April 6 New Yorker), this is the first attempt, to our knowledge, to relate it comprehensively to a significant segment of the rock 'n' roll catalogue...
...HALEY is the earliest rock auteur (which chronologically places him somewhere between Johnny Ray and Elvis Presley). Not only did Haley accomplish rock's conquest of the pop charts with Rock Around the Clock, he molded a cheerful, sincerely synthetic style that brought him hits like Shake, Rattle, and Roll and See Ya Later, Allgiator, and enabled him and his Comets to appropriate any old song for rock's use--remember, for instance, Rockin' Through the Rye. (While speaking of Haley, we might note the best successor to his practices, Johnny and the Hurricanes. Though not properly belonging to this...
...part, the Army received a supply of well-trained marksmen. In 1965, the Arthur D. Little Co. found that previous marksmanship training--such as that given by NRA clubs--aided the rifle scores of Army draftees. The American Rifleman, the NRA's magazine, regularly publishes an "honor roll" of NRA members who receive medals in Vietnam. As of March, they had two Medals of Honor, eight silver stars, nine bronze stars, one Navy Cross and one Distinguished Flying Cross on the roll...
Keeping close watch on costs and profits, the big agencies have learned to roll with one of the biggest blows in advertising-the loss of clients. Doyle Dane Bernbach, one of the top ten, last year lost seven clients, including Broxodent Tooth Brushes, Ocean Spray Cranberries, Rheingold Beer and Warner Bros. At the same time, DDE picked up 14 new ones, including the Sylvania division of General Telephone & Electronics, Parker Pens and American Tourister Luggage. The net gain in billings was $10 million and DDB scarcely stopped to worry. Says Foote, Cone & Belding's Founder, Fairfax Cone...