Word: rollbacks
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Dates: during 1940-1949
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...Retailer, therefore, bears the brunt of the whole price-control program. With few exceptions, U.S. retailers were having the horrors last week. Worst blow was that OPA had denied their plea for a "rollback" of ceiling dates that would recognize the lag between rising wholesale and retail prices. Since retail prices in recent months have been rising more sharply than wholesale prices, the lag between them was smaller in March than it had been earlier (when wholesale prices were rising very fast). But retailers maintained that their price level was still some 10% behind their suppliers...
...National Association of Retail Grocers called this squeeze "disastrous," predicted wholesale bankruptcies unless OPA could iron out their problems in a hurry. Other retailers put a finger on the saddest inequity of all: the failure to provide a wholesale rollback is hardest on the patriotic merchant who tried to keep the lid on his prices (by averaging his costs), while the one who jumped his prices as fast as his costs rose is rewarded. National Retail Dry Goods Association's General Manager Lew Hahn gulped down his disappointment, promised that his 6,000 members "will do their best...