Word: rolled
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Dates: during 1990-1999
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...experimenting with the format. General Motors, for example, recently introduced an infomercial to tout its new line of Saturn cars. AT&T is reportedly exploring the format as well. (Time-Life Music currently runs pitches for collections of hits from the Big Band era and the rock-'n'-roll years.) They will never supplant The Simpsons or Entertainment Tonight, but in fringe time periods, infomercials could become Madison Avenue's next hot format. Half an hour with the Ziploc finger: now that would be amazing...
...chart top with Silent Lucidity, a tune about spelunking through the subconscious. New groups such as Fishbone, the Red Hot Chili Peppers and Faith No More are shaking and breaking, and one of the wildest, Jane's Addiction, just sold out its Madison Square Garden show. "Rock 'n' roll may have been taking a backseat," says ; Kendall Jones, the intrepid lead singer of Fishbone. "But it's redefining itself. We have no rules. We'll play any kind of music we want...
...truism by now: rock 'n' roll, born-and-bred rebel music, languishes when it becomes a commercial tool, part of a marketing package. When Dennis Hopper made Easy Rider and Martin Scorsese made Mean Streets, the use of rock 'n' roll on a movie sound track was practically revolutionary. Now it's de rigueur: the rip-snorting Thelma & Louise, with first-rate tunes by the likes of Toni Childs, Marianne Faithfull and Glenn Frey, released its sound track even before the movie hit the theaters. This is good for the movie and good for business, but it makes rock part...
...city instead of rural areas." Pressed hard, Barnes will paint the musical future as "a fusion of dance, funk and rap," and admit, "Rock will never die, but it will become a minority music." Geffen Records president Eddie Rosenblatt scoffs at such predictions. "People have been saying rock 'n' roll is dead since the third Elvis Presley album," he insists. "It's a broad area of music. It will continue to be that...
...rock is being shut out. It only suggests that it will have to adapt and remain openhearted, keep learning and keep listening. A little heavy artillery never hurts, either: the next few months may see releases by Bob Seger, Guns n' Roses, U2 and Bruce Springsteen. If rock 'n' roll ever died, a roster like that means we've all gone to heaven...