Word: rolled
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Dates: during 1990-1999
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When Jeff Gordon won the Coca-Cola 600 last month, he celebrated with a liter of Pepsi, his new soft-drink sponsor. It was only fair. He won the Pepsi 400 while representing Coke. The two cola giants went wheel to wheel to roll up Gordon's endorsement, one measure of the man's crossover status as a national marketing icon. With two Winston Cup stock-car championships in the past three seasons, the California-born, Indiana-honed speed merchant is one of the hottest athletes in an even hotter sport...
...more than two-thirds of his professional life was spent in the rock era, much of it reacting to rhythms and attitudes he found alien. "The most brutal, ugly, degenerate, vicious form of expression it has been my displeasure to hear," Sinatra wrote of rock 'n' roll at the time of Elvis Presley's pre-eminence, no doubt hoping to turn back the Mongols. It didn't quite work, and in efforts to maintain his commercial viability, Sinatra would eventually record Presley's hit Love Me Tender as well as works by Paul Simon (Mrs. Robinson), George Harrison (Something...
...Armstrong, Bing Crosby and Billie Holiday, there is the sheer force of conviction, feeling, the weight of personal history in his voice. In this, only Holiday is his rival--perhaps even his better. Both exemplify what people in my generation like to flatter ourselves is unique to rock 'n' roll and its offshoots: the immediacy, the idiosyncrasy, the genuineness of expression. Sinatra is the century's musical equipoise, the pivot between the carefully crafted pop of its beginning and the looser, fiercer sounds...
...then, everything had changed, collapsed, coalesced. An early fissure appears in 1951, when Brando brought Stanley Kowalski to the screen; the great beast was unleashed. With the mid-'50s eruptions of lurid B movies, Harvey Kurtzman's Mad comic book and the onslaught of rock 'n' roll, the revolution was born. Now teenagers were the social arbiters, and their pleasure was to love stuff their parents hated. They renounced grownup culture (which was turning pappy and repetitive) for a language of their...
...creator and the created. With every advance in technology, art and entertainment--its cuter, more popular sister--change in radical, unpredictable ways. And at each turn they become more democratic, more accessible. The printing press starts with Bibles and ends up with pulp fiction. Radio popularizes rock 'n' roll. TV spawns the sitcom. Now consider the possibilities that will open up as the computer meets the Net--not the network of today, with piddly, slow connections that are mainly good for relaying e-mail. But the Net of a hundred years from now, when media can move at the speed...