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Wasserstein played to win--but there was also a playful aspect to his sometimes gnomic quality of thought. His signature piece was a "Dare to Be Great" speech, which he would roll out to stiffen the spines of executives and colleagues for the inevitable triumph ahead...

Author: /time Magazine | Title: Bruce Wasserstein | 11/2/2009 | See Source »

...during each period to set local advertising rates; national rates, which comprise the bulk of TV ad revenue, are set separately and based on year-round data from select families. Still, local ads are a big chunk of a TV network's revenue, so when sweeps week - er, weeks - roll around, they try and game the system by doing just about anything to make sure you tune in. (See the best and worst Super Bowl commercials...

Author: /time Magazine | Title: Sweeps Week | 10/29/2009 | See Source »

...fact that someone is willing to roll up his or her sleeves has a particular appeal,” Mount says. “I think it shows stick-to-itiveness, in medical school, for example, you will not be in glamorous situations...

Author: By Jillian K. Kushner, CRIMSON STAFF WRITER | Title: Dorm Crew Imparts Practical Benefits | 10/29/2009 | See Source »

...Index. That's not to say that every nation carries the same menu items: choices vary widely depending on location. The biggest seller in France after the Big Mac is a mustard-topped burger called Le Royal Deluxe. Some Asian locations serve fried shrimp in a Big Mac roll, while McDonald's in India don't serve beef at all, relying instead on burgers made from veggies, rice and beans. Brazilian McDonald's offer baked banana pies for dessert. (Read "Not Everyone Is Lovin' Japan's New McDonald's Mascot...

Author: /time Magazine | Title: McDonald's Abroad | 10/28/2009 | See Source »

...about sex, but Kings of Leon use their history to suggest that sex eases the burden of their shattered innocence, and they make music about it to reinforce their fraternal connection. They're aching emotional savants with deep wounds that require constant, uh, licking. They've made rock 'n' roll their new savior, and what music fan would argue with the logic of that...

Author: /time Magazine | Title: Innocent Horndogs | 10/26/2009 | See Source »

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