Word: rollei
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...MINIATURES. Rollei-Werke has developed its first precision miniature camera for standard 35-mm. film, the Rollei 35, priced just under $125. Other tiny cameras have been on the market for years, but they sacrificed quality by using miniature film. The Rollei 35 is hardly bigger than a king-size pack of cigarettes, weighs 14 oz., comes with a built-in meter, a shutter speed up to 1/500th of a second, and a 40-mm. f3.5 Zeiss Tessar lens...
...REFLEX CAMERAS. The single-lens reflex camera, the most popular machine among amateurs, was displayed in many new varieties. Zeiss unveiled its $500 single-lens Contarex Electronic with an electronically controlled shutter, and the $100 Icarex 126 equipped to use easy-loading Kodapak film. Rollei, which made the first twin-lens reflex in 1929, came out with the single-lens SL66 with a tilting lens plane that improves depth of field focusing...
...common West European market. A common market would allow each of the member nations to specialize in the goods that it produces best. If tariffs were abolished, for example. Britain's camera manufacturers might well be swept away in a flood ot superior German-made Leicas and Rollei-flexes (now subject in Britain to 50% ad valorem duty), but the host of new amateur photographers that would spring up once German cameras were cheaply available to all Europeans would buy a great deal more of Britain's excellent film...