Word: rollerson
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...dreams aren't always easy to grant. "I've heard 'no' many, many times," says Thomas Rollerson, a former sales executive who founded Dream Foundation in 1994. NASCAR racer Jeff Gordon, for instance, frequently grants wishes to terminally ill children but seldom to dying adults. Rollerson acknowledges that granting children's wishes is more appealing to most companies. "Kids are irresistible, and understandably so," he says...
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