Word: rollert
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Dates: during 1960-1969
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Odds are that the new president will be one of G.M.'s five present executive vice presidents: George Russell, 62, Roger M. Kyes, 61, Edward N. Cole, 58, Semon E. ("Bunky") Knudsen, 55, and Edward D. Rollert, 55. On the basis of seniority, Russell, who has long been Donner's top financial aide, stands first in line. But since G.M.'s presidency ordinarily leads to the chairmanship, with at least three or four years in each post, Russell's age is counted against him. The same applies to Kyes, who served in the Eisenhower Administration...
Knudsen, who has headed both the Chevrolet and Pontiac divisions, is the son of a popular former G.M. president. He lacks Cole's flair, would be more in the Donner-Roche tradition. Rollert, a Buick alumnus, is considered a comer, but he has been an executive vice president only since February 1966, and it would be a surprise if he were leapfrogged over the others...
...selection of Buick to build a competitor for the entrenched T-bird was a vote of confidence in Buick Boss Edward Rollert, 50, who took over the division in 1959 when its sales had slumped to only 245,000 cars and its share of the U.S. auto market to 4.9%. By improving Buick's mechanical performance-it is now widely considered the best-engineered car out of Detroit-Rollert has boosted its share of the market to 5.8%, expects to sell 400,-ooo cars this year. His hope is that the Riviera will send Buick sales even higher next...