Word: rollinses
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From the beginning, Perot chafed at the arrangement. Rollins, in charge of day-to-day operations, drafted an expansive budget of $150 million, including a direct-mail campaign and broadcast advertising. But Perot's two longtime business associates, Tom Luce and Morton Meyerson, decided that it would be prudent if...
Perot promptly cut it in half anyway. He balked at direct mail, for instance. You mean, he said, the kind of junk I throw away? Perot also recoiled at the idea of polling. That's what ordinary candidates do, he said; I don't need it. Despite that opposition, Rollins...
Rollins then took his turn at facing down Perot. It's time to make some decisions, Rollins argued, time to define yourself in voters' minds before your rivals and the press do the job their way. Perot put him off. The deal breaker from Rollins' viewpoint was Perot's dismissal...
The reasons for Rollins' and Jordan's sense of urgency were obvious. Starting in mid-June, the growth of Perot's support stalled, then turned downward. In a TIME/CNN survey conducted on June 3 and 4, Perot led his rivals with 37%. Five weeks later, in a TIME/CNN poll conducted...
Last Wednesday morning, a mediation attempt by Luce having failed, Rollins quit. Jordan was named the sole manager, and Luce announced that the campaign would continue. In fact, Perot had been thinking for a day or two about withdrawing but told no one. Perot canceled two appearances scheduled for later...