Word: rollout
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Dates: during 1990-1999
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...runway. The patterns are printed out on special computer-compatible fabric and then assembled without sewing for Barbie to wear. At a showing for investors, "30-year-old women were having a great time making doll clothes," says an amused analyst who was there. Also part of the rollout are a moviemaking kit called Barbie Storymaker ($29.99) and Barbie Print 'n Play ($29.99), which produces cards and stationery. For the boys, Mattel's new offering is a computer mouse in the guise of a Hot Wheels car, complete with flashing lights and revving engine...
Fall is normally new-car season in Detroit. But an outbreak of labor strife at General Motors' plants in Canada has cast into doubt the rollout of GM's all-new Chevrolet minivan and other 1997 models. All production was halted in Canada last week after 28,500 members of the Canadian Auto Workers union walked out in a strike that has deprived some U.S. plants of vital parts. Without a settlement, analysts say, the company may have to close its 24 U.S. parts-and-assembly plants by the end of the month...
...which charge by the hour, can rack up huge monthly bills. Cable modems, for about $35 a month, not only deliver dramatically faster performance, but also, like cable TV, are "on" 24 hours a day with no extra-usage charge. Time Warner Cable president Glenn Britt says the Akron rollout has a waiting list 1,800 names long...
...have to upgrade to 8 megabytes of RAM and go out and by a sound card." Quittner recommends waiting two years to buy a more advanced computer "because by then, they'll have Windows 97." For Windows users with the proper equipment now, he says, the new rollout is an improvement. "It comes closer to true multitasking, and it uses 32-bit processing, so your programs will run faster. It really does makeWindowsrun more like a Macintosh, but it's still not as easy...
...million marketing campaign, an attractively packaged family and a catchy theme -- the best government is no government at all -- Californians rejected this carefully crafted product. At holiday time, as the election receded into memory, virtually the only person in the Golden State who refused to concede that the rollout had flopped was the ex-candidate himself...