Word: rolls
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Dates: during 1950-1959
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Ageless Charmer Maurice Chevalier offered in Manhattan a restrained Gallic comment on le rock 'n' roll americain: "It belongs to the fever of this time, but it will pass because you can't spend a lifetime doing that...
...queue with the rest of the pitchmen who clamor for our attention?" Despite such attacks, British TV is evidently trying to step into what it considers a spiritual vacuum in Britain. Other religious TV shows: a puzzled panel of youngsters alternating bouts of rock 'n' roll with questions to the Moderator of the Church of Scotland ("Why isn't it just as good to pray at home as in church?"), and a guitar-twanging trio of parsons...
Television's newest rage consists of a jukebox full of rock V roll records, a studio full of dancing teenagers, and Dick Clark, a suave young (28) disk jockey full of money. For his go-minute American Bandstand, which is carried by 90 ABC stations each weekday (3 p.m., E.S.T.), Clark draws one of the biggest audiences in daytime TV, some 8,000,000 (half of them adults), 20,000 to 45,000 fan letters a week, and an income approaching $500,000 a year. Admits Clark: "It's all a little frightening...
Many viewers find it more than a little frightening. American Bandstand assaults the ear with rock 'n' roll interrupted only by mournful ballads. This is bad enough, but the show is even more dismaying to the eye: furrow-browed teen-agers jolting to the jangling beat of lyrics like "Skinny Minnie, she ain't skinny, she's tall, that's all." Worse yet is the sagging, zombie-eyed shuffle brought on by a ballad like Oh, Oh, Falling in Love. Some adult squares get the feeling that they are peeking at a hotbed of juvenile...
...biggest attraction. Though ABC has mailed out 300.000 of his photographs since last summer, boyishly handsome Clark believes that most teen-agers see him less as a romantic idol than as the ideal big brother who understands their problems. On the problem of rock 'n' roll, Clark says: "Teenagers have always liked stuff their parents couldn't stand...