Word: rom
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Dates: during 1990-1999
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...other important product battle is over the digital versatile disc (also known as the digital videodisc). DVD is being advertised as the answer to the CD, the videotape and the CD-ROM. DVD is also the focus of the biggest battle to create an international standard since vhs vs. Betamax (in which Idei was on the losing side). Sony and Philips had been working for years to come up with a video version of the CD that would replace videotape cassettes and take CD-ROM discs to a new level. But in 1993 Toshiba trumped Sony, at least...
This is probably not what Bill Gates had in mind when he promised that computers would change the way we live, work and play. Cosmopolitan magazine's new Virtual Makeover CD-ROM ($39.99) may be geared to women looking for a quick, noncommittal way to experiment with their hair and makeup, but it's being sold by Sega Soft as a coed toy. And once America's protogeek sees what a good stylist can do to spruce up his look (those bangs! that pallor!), we're sure it will find a home on his hard drive...
...home industry. Until the past two years, Williams-Sonoma, an upscale culinary store, thought its average customer was 42. But then it noticed more and more young people buying big-ticket items like turkey roasting pans instead of the expected disposable aluminum pans. The company introduced cookbooks on CD-ROM, anticipating moderate sales to middle-aged gourmands, but the discs blew out of the stores, toted by twentysomethings. Says the company's Maggipinto: "Now 26 is our emerging market, and as of this year we have begun seriously focusing on being on trend," she says. "On trend" has meant offering...
...whole language exercised a strong attraction. By the 1980s, it had come to dominate the teachers colleges and was strongly influencing publishers. Chall argues that the shift from a code emphasis to a meaning emphasis hurt reading scores. Citing National Assessment of Educational Progress data, she has written, "[F]rom 1971 to 1980 there was a steady improvement in the reading comprehension of nine-year-olds. However, during the 1980s...the scores did not improve and rather declined...
...Shell Oil is one of the largest and most irresponsible corporations in the world," said Marco B. Simons '97, the former chair of HBAG, who currently is working on a project to develop a conservation biology CD-ROM...