Word: rom
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Dates: during 1990-1999
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...Make clear to yourself how much you have to spend. Go into the store (or Technology Product Center show-room) knowing what financial resources you have on hand. Don't forget to set some money aside to buy peripherals (such as a CD-ROM drive or a printer) which may add extra costs...
University Librarian Richard DeGennaro,explaining the plan, said yesterday that Gov Docshas a severe shortage of space. He said additionalcomputers are required to handle an increase inuse of CD-ROM and that microfilm and microfichereaders are in short supply...
Sculley's vision enticed electronics giants Toshiba and Sharp to form alliances with his company earlier this year. Apple is contributing software know-how and product design to manufacture a CD-ROM player with Toshiba and a PDA with Sharp; the Japanese firms are providing manufacturing expertise along with key components such as flat-screen displays. Says Sculley: "We cannot afford to fund these projects by ourselves. These alliances give us a chance to be players in an important growth area." Agrees Toshiba's Takehiko Kotoh: "In the 100-m race, Apple is the top runner. They are very quick...
Apple's CD-ROM joint venture with Toshiba is focused through Kaleida, a subsidiary at work creating an operating system that will make the disks playable on a variety of computers. The CD-ROM can hold digitized text, still images and even video as well as audio. Its main appeal is that it can accommodate data equivalent to that carried by 1,000 regular computer disks or about 250,000 pages of text. At this point, fewer than 5% of personal computers are equipped with CD-ROM players because no standard exists: a CD- ROM for Apple, for example, does...
Sculley hopes that Kaleida will overcome the problem. In late July, at an industry conference that Apple sponsored at Hakone, a mountain resort near Tokyo, he announced that starting next year his company will build CD-ROM players into most of its computers at cost to stir consumer interest. Says Chuck Goto, general manager of S.G. Warburg Securities in Tokyo: "The new technology is ready, but so far, no one has shown the imagination to figure out a product consumers want. Apple is trying to build the critical mass." If the company succeeds, it will be blazing an impressive trail...