Word: rom
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Dates: during 1990-1999
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...Japan as a fortress impenetrable to outside products. But cracking the Japanese market has had deeper significance for the California-based company: with profit margins steadily shrinking in the personal-computer business, CEO John Sculley has set out to expand Apple's business into advanced consumer electronics like CD-ROM players and personal digital assistants (PDAs), far more powerful versions of the electronic pocket diaries developed by Japan's Casio and Sharp. Sculley believes Apple has a key advantage because it pioneered software that makes computers simple...
...could, however, be a tough sell. Few Americans own computers powerful enough to manipulate images, and even fewer have the equipment needed to retrieve pictures stored on a compact disc (a Philips CD Interactive system will do it, as will some CD-ROM computer drives). Kodak sells a $400 Photo CD player that reads both music and photographic compact discs, but until such devices are widely used, the company is likely to be caught in a classic chicken-and-egg marketing bind: people won't want to spend $25 to have their pictures put on a disc they cannot play...
...fine print of an editor's note in the debut issue of the Harvard Review wryly states that the journal is not available in "microfilm, fiche, CD-ROM or cranial implant...
...computerized CD player that can be hooked up to a standard TV set to play all manner of games and run interactive programs. Five years in the making, the VCR-size unit joins CDTV, | a similar machine that was introduced by Commodore in January, and CD-ROM, a system for playing CDs on Apple and IBM-compatible personal computers. Even Nintendo has announced plans to attach a compact-disc drive to the latest version of its video-game machine. "After years of public relations hype," says David Bunnell, publisher of a start-up magazine called NewMedia, "multimedia finally...
Duncan and Warner New Media president Stan Cornyn initially conceived of putting the war on CD-ROM on Jan. 17, and within 24 hours Warner producer Linda Rich was in New York, collecting material and introducing our staff to the world of multimedia digital publishing. Working with TIME director of development David McGowan and researcher Nina Barrengos, she drew up a plan for the disc, began conversion of files and war photos to computer format and even tapped deputy chief of correspondents Barrett Seaman's telephone line to the gulf. In one conversation between Seaman and correspondent Scott MacLeod...