Word: romaine
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Dates: during 1970-1979
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...Cosell). A piddling 4% of the sample reported domestic disagreement over whether to watch the game. Anxious to exploit even that minor discord, NBC has fought back by programming specials with TV's No. 1 draw, Bob Hope, and with "female-oriented" movies (this week Lady L, a Romain Gary romance starring Paul Newman and Sophia Loren). If nothing else, NBC-or CBS-can hope to capture the second set in the 34% of U.S. TV households so equipped...