Word: romane
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Dates: during 1960-1969
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Between the two came Androcles and the Lion (1911-12). For this, Shaw took his basic plot from an ancient tale related by the second-century Latin author Aulus Gellius. Shaw changed Gellius' Androclus, who was a Roman and a slave, into Androcles, who was a Greek, a tailor, and a Christian...
...time when Roman Catholics are questioning tenets of their religion in an atmosphere of rare intellectual excitement, Pope Paul VI last week proclaimed an inflexible affirmation of traditional Catholic doctrine. In a new church creed,* the Pontiff etched a portrait of Christianity little changed from medieval days...
...Chief J. Edgar Hoover. His activities brought fame to his church (which sometimes attracted as many as 25,000 worshipers in a day) and celebrity status to its pastor. One day, emerging from a "skin-movie" house, where he had gone to administer last rites to a stricken Roman Catholic, he was scolded by a fellow New Yorker: "Father, you're the fellow trying to close these theaters, and here you are coming out of a dirty show...
Actually, most admen use this sort of motivational psychology the way Roman emperors used auguries or modern politicians use religion: they don't necessarily believe in all that stuff, but they invoke it when it seems useful. Often motivational research merely boils down to an inspired hunch. The elaborate process of commercial making begins in earnest with an agency brainstorming session (see box opposite). Once the slant of a campaign is determined, writers and artists then work up rough drawings of the ads in comic-strip form. Ideally, these "story boards" will have a "hooker opening" or an intriguing scene...
...across the Atlantic and into the history books. Died. Francis Cardinal Brennan, 74, Pennsylvania Irishman who rose to the highest Vatican post ever held by an American; of a heart attack; in Philadelphia. A brilliant canon lawyer, Brennan in 1940 was the first American appointed to the Sacred Rota, Roman Catholicism's court of last appeal in marriage, in 1959 became its chief judge, and last January was named the first American to head the Curia's Congregation of Sacraments, which ensures the correct administration of the seven sacraments. Died. Richard Maney, 77, dean of Broadway pressagents...