Word: romanoff
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...Problem (Fri. 12:30 p.m., NBC). How to Get a Man, with Cartoonist Al Capp, Marriage Counselor Gladys Romanoff, Novelist Fannie Hurst, Moderator Ben Grauer...
...Morale. Recently, however, Romanoff's has fallen victim to its own social standards. Profits, which hit a peak of $87,000 seven years ago, have slipped. This year, Romanoff expects to net only $16,000, chiefly because of rising overhead and the fact that bar revenues, which once accounted for 50% of the gross, have tumbled. The reason: no one wants to drink at the bar and be branded a nobody. That is particularly true when choice empty tables are marked "reserved." Says Mike: "It's very bad for the morale for one to walk past those empty...
Last week, in recognition of this state of affairs, Mike Romanoff gathered some of his friends together for a historic event. On a vacant lot in Beverly Hills, Ethel Barrymore, Clark Gable, Ann Miller, Ronald Colman and scores of other stars watched as Mike laid the cornerstone for a new restaurant...
...Scornful Stares. The new Romanoff's, due to open in February, will have some improvements. Its bar will be in a separate room, away from the scornful stares of the dress circle, so that customers can take their drinks on the hoof without feeling they are social outcasts. And to help pay the overhead, Mike's new place will have a private banquet room, a liquor store and a gift shop. Explained Mike grandly: "I decided to establish a Romanoff Center. I felt I was entitled to it if the Rockefellers were...
...build his new restaurant, Mike is raising $200,000 from some of the same friends who started him in business. Apparently they share his conviction that the same old crowd will still flock to the new Romanoff's. Says Mike: "I'm very good for a lot of people. They feel they are better than I, and people have a desire to feel they are better than someone else. Resentment? I accept it as I do the weather...