Word: romeos
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Dates: during 1960-1969
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Deep down, even the most Milquetoast driver occasionally imagines himself a Juan Fangio or Jimmy Clark, shifting down for the Curva Grande at Monza or roaring onto the Mulsanne Straight at Le Mans. Few automakers play on this fancy so successfully as Milan's Alfa-Romeo. An ad for the sporty Giulia GT model, for instance, shows a father strapping on a crash helmet while his wife and child prepare to climb in. "The family car that wins races," proclaims the ad. Thanks to its fast cars and fanciful advertising, Alfa-Romeo is pulling ahead in the Italian auto...
Wind Design. To enlarge its market, Alfa-Romeo last month began producing a light Giulia 1300 TI (for Turismo Internazionale). Priced in Italy at $2,270, the four-passenger car is not quite the cheapest Alfa-Romeo. For several years, the company has had a plainer, less well-padded Giulia 1300 on the market at $2,080. The new 1300 TI model, with a more powerful engine and stylish interior, is calculated to appeal to customers who want comfort and speed at a moderate price...
...Alfa-Romeo's performance delights the Italian government, which owns 90% of the company's 45 million shares through Istituto per la Ricostruzione Industriale, the government holding company which also controls the jets of Alitalia, the luxury ships of the Italian Line and the nation's telephone and radio-TV networks. After suffering from indifferent sales early in the 1960s Alfa-Romeo has been revived largely by President Giuseppe Luraghi, 60. A onetime IRI executive, Luraghi was put in the driver's seat to balance speed and wind designing with cost accounting, marketing and long-range...
Back to Mozart. As a stripling, Rubinstein often lived at the mercy of impresarios who wanted him to perform only the crowd pleasers?Liszt, Tchaikovsky, Rachmaninoff. "They never listened to me," he growls, "just to the box office." Now, like an aging Romeo, he has "come back to Mozart on my knees." That alone is quite an achievement. "You remember what Schnabel said about Mozart sonatas?" recalls Rubinstein. " 'Too easy for children, too difficult for artists.' " So it is: Mozart demands a fidelity to rhythm that few performers can ever master. It is characteristic of Rubinstein's magic that even...
...Lois S. APPEL Romeo, Mich...