Word: romney
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Dates: during 1950-1959
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...young man in Washington, D.C., American Motors' President George Romney showed up at a costume party as a knight, accompanied by a fair young maiden whose hand he had just won (see cut). The choice of dress was symbolic. Later, Romney rode forth to battle, astride his trusty Rambler to engage what he considered the modern U.S. dragon: the dinosaur-like big car. For a while, Detroit regarded him as a mere windmill tilter. But as Romney began to smite the dinosaur hip and thigh, TIME chronicled his success round by round, carefully reported the rise of the small...
...much of the auto industry overtime pay was the rule. Ford's Ford Division was operating six days at five assembly plants. So was the Lincoln-Thunderbird unit, along with Studebaker-Packard and American Motors. George Romney's Ramblers set another production record: 8,550 cars turned out on the way up to a programed rate of 8,850. Still catching up from the effects of a strike-caused glass shortage, Plymouth was on a six-day week at the Detroit, Newark, Del. and Los Angeles assembly plants...
Such activity brought I-told-you-so nods at American Motors, which has climbed into fifth place in sales with its compact Rambler. American Motors betrayed no concern about the Big Three's entrance into its field. Said President George Romney: "We expect the Big Three to follow Rambler into the field of compact cars for the simple reason that this is the real growth part of the market. If they do, compact-car sales should reach an annual rate of 3,000,000 units by 1963. The upheaval that is in evidence in the automobile market...
...Three automakers are deep in crash programs to get into the market with small, compact cars. As small European and U.S. cars grabbed 15% of the market, American Motors presented fresh evidence of how profitable the market is. American's President George Romney reported that in the fourth quarter of 1958 the company earned $21 million, or $3.56 a share, nearly as much as it cleared in the previous twelve months. Studebaker-Packard's Lark sold so well in the first ten days of January that the company for the fourth time has raised its production...
...Romney: "Total sales of U.S.-built and imported passenger cars should be more than 6,000,000, barring crippling strikes, excessive monetary and credit controls or adverse international developments...