Word: romney
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Dates: during 1950-1959
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CONGRATULATIONS ON A TIMELY AND COMPETENT JOB OF REPORTING ON "DINOSAUR HUNTER" GEORGE ROMNEY [April 6]. TIME WILL PROVE BOTH OF US "RIGHT"-MY GOOD FRIEND GEORGE, AND US AT STUDEBAKER WITH OUR LARK IN GIVING THE MOTORING PUBLIC WHAT IT WANTS IN SENSIBLE, ECONOMICAL, COMPACT CARS...
...Rambler owner inject a note of discord into your paean for American Motors' George Romney. My 1955 Rambler Cross-Country wagon is now on its sixth water pump, fourth set of universal joints, has never done better than 17 miles to the gallon, and lacks power enough to operate the air-conditioning unit and still allow normal speed...
Although your article about George Romney is interesting and factual, your observation that Mr. Romney was given a plaque by the Cleveland Automobile Dealers Association in a "facetious" manner, must be taken exception to. The 138 members of this dealers association have taken the "slings and arrows" from Mr. Romney's merchandising outpourings for too many months-and have too much respect for this man-to give him anything "facetious." This plaque was tendered to him in appreciation, and out of respect of his great merchandising ability...
...felt a twinge of concern at the thought that Mr. Romney's company might try to combat Big Three competition by following along with the planned-obsolescence idea. Since the compact-car buyer is a discerning soul, he is not happy with yearly model changes. What he desires is gradual improvement where improvements count: in engine efficiency, better braking, lighter weight, lowered drag, better suspensions, readability...
Auto Bigamists. In the upcoming battle Romney will have one great advantage that the Big Three cannot match: his low break-even point. He can turn out considerably fewer cars than now and still make respectable profits. In its last fiscal year American Motors netted its $26 million profit on sales of only 169,000 units. Ford and Chrysler together, on the other hand, sold 1,429,000 cars in the first nine months of 1958-and lost $61 million between them. Romney can also count on financial backing from his Kelvinator appliance division, which he has thoroughly overhauled; Kelvinator...