Word: romney
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Dates: during 1950-1959
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Moreover, Romney has a more subtle factor working in his favor. The success of his long crusade has made him a symbolic figure-a sort of Johnny Appleseed of the auto industry. He is besieged by pleas for help, love letters, poetry, suggestions that he run for Governor of Michigan or President of the U.S. Wrote a Los Angeles admirer: "With you as President, America would once again become a great power...
...Around Romney has grown up an army of surprisingly loyal and enthusiastic Rambler owners. Some of them go so far as to call the Rambler "the most reliable car since the model T." Others take their pleasure in less rhapsodic praise. Women like it because its compact size (15.9 ft. long, 6 ft. wide, 108-in. wheelbase v. 17.3 ft. long, 6.4 ft. wide, 118-in. wheelbase for the standard Ford) makes it easy to handie in traffic, easy to park. The Rambler's unitized frame construction, in which body and frame are welded into a single unit (Ford...
Hidden Ingredient. But the hidden ingredient of Rambler's success is the Big Three themselves. "They are," says George Romney happily, "my best salesmen." The Big Three have used every device of the designer's art and the engineer's skill to make cars steadily bigger, sleeker, more luxurious, almost self-operating. Surrounded by soaring fins, dazzling in their chrome, perched behind an engine of steadily, growing power, the U.S. driver had what Detroit says he wanted. But was he happy...
...Three quizzed Rambler buyers, discovered that economy of operation was twice as important in their choice as initial price, that the Rambler was bought no oftener as a second car (one in three sales) than Big Three low-priced cars. George Romney became a prophet with honor in his own country. In 1955 he had predicted: "By 1960, the compact car will be a top contender with present-type cars for the bulk of the market...
...Kissing. From his birth, Romney had little choice but to become a missionary of one kind or another. The grandson of a Mormon who sired 30 children by four wives, he was born into a monogamous family in Colonia Dublan, Mexico, where Mormons from the Southwest had settled 20 years earlier. When George was five, Pancho Villa drove the U.S.-born Mormons out of Mexico, and the family went to Los Angeles. In kindergarten, children taunted him mercilessly with the sneering cry "Mexican!" Said George one day: "Look, if a kitten was born in a garage, would that make...