Word: romney
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...Romney explained what he describes as the six major parts of campaigning—people, product, strategy, operations, energy and motivation—that led to his 2002 victory...
Running on the Republican ticket in a state where only about 12 percent of voters are registered Republicans, Romney said part of his winning strategy was effectively presenting himself to voters...
...ensure that his opponent would not exert the same level of control in the 2002 race, Romney named Mike Murphy—who recently served as the chief strategist for Arnold Schwarzenneger’s gubernatorial campaign in California—the lead strategist of his campaign...
...Murphy was in an entirely different league with regard to campaign strategy,” Romney said...
...gubernatorial campaign, Murphy and Romney said they tried to present the successful businessman as a leader who would bring change to the primarily Democratic Massachusetts government...