Word: romney
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...optimistic is the governor about those elusive voters that after his second-straight silver medal - to use Romney's favorite Olympian metaphor - he plans to roll onto his native Michigan with his new-old campaign themes in place. On the surface, at least, the campaign will stick to the messages they turned to after their defeat in Iowa: competence and change, no longer his conservative credentials. "The governor's experience as a solution-oriented guy, a turnaround CEO, is a particularly good fit in Michigan," says his national spokesman, Kevin Madden. "We can win there with a focus...
...change, the campaign recently chose to refocus its public statements not on Romney's fellow aspirants, but on Barack Obama. "I think Obama's success has focused the race, whether he wins here tonight, whether he wins the nomination or not, and that's to our advantage," says Castellanos. However, their new pitch hinges on basking in the reflected glow of his shiny message of change - "With Barack Obama, the people of Iowa have shown they want change," is now a standard line in Romney's stump speech - while also painting him as a dangerous radical: "The nation wants...
...Hillary Clinton's surprising win tonight may cause Romney to switch, again, to framing his candidacy as an anti-Hillary one. He can even keep his "Europe of old" line: Early on, his strategists contemplated bumper stickers reading "Hillary=France." Says Madden: "We're going to continue to draw contrasts with the Democrat front-runner, whether it's Hillary or Obama...
...Unaligned strategists say that Romney will undoubtedly continue his stream of "comparison" ads, that his best bet still is to depress McCain votes - a tactic that may work well in Michigan because it's a state where Mike Huckabee will again find a strong base of Evangelical support. The McCain camp, however, vigorously disputes that interpretation. "We're thrilled Huck's on the air in Michigan," one McCain adviser says. "He takes votes away from Romney that we would never...
Regardless, Romney is the only candidate who can, literally, afford to keep going even if he loses these early contests. His appeal to Republican voters is largely based on his success as a businessman; his staffers frequently call their spending in early states an "investment." Told that Romney advisers were saying that the race really started tonight, McCain supporter Lindsey Graham - in the midst of a victory toast - laughed and questioned whether Romney can really run on that reputation any more: "It must really be bad to spend $10 million dollars on a race" - as Romney did in Iowa...