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Last night, Mitt Romney ended his final rally in New Hampshire with, finally, a rallying cry: "You're so wonderful! You're so wonderful!" he told the crowd as it chanted his name. "Let's go out there and win this...

Author: /time Magazine | Title: Can Romney 4.0 Stage a Turnaround? | 1/8/2008 | See Source »

...days since his defeat in the Iowa caucuses, Romney has mostly refrained from such confident predictions or prescriptions. Sticking with his newly prominent Olympics metaphor, he's told crowds and correspondents, "We're going to get the gold - or maybe the silver." His early-evening boast could be a sign of renewed confidence, or a sign that the campaign has determined that confidence is what the people want. With Mitt Romney's campaign, it's hard to tell...

Author: /time Magazine | Title: Can Romney 4.0 Stage a Turnaround? | 1/8/2008 | See Source »

...talent for customer service, for treating a campaign like market research, may be the one of the things that keeps his candidacy alive. At an "Ask Mitt Anything" event in Salem, one undecided voter came to hear Romney with a pencil in hand. Bob Gibbs, a small business owner in town, scribbled as the candidate spoke: "Domestic oil field...bold military...end illegals...McCain cancel tax cut" [this underlined] ... "strengthen family." By the time Romney took his last question (something about "men's rights" - a visibly uncomfortable Romney wrapped it up quickly), Gibbs was convinced. "Oh, yeah," he said...

Author: /time Magazine | Title: Can Romney 4.0 Stage a Turnaround? | 1/8/2008 | See Source »

...Gibbs represents the kind of voter that Romney has always appealed to, and the kind of voter Romney targeted back in February, with an announcement speech that extolled "innovation and transformation" (synonyms for change!) and used the metaphor of a laboratory to exemplify the kind of technocratic, rational approach he would bring to the presidency. That was Romney 1.0. Unfortunately, we're now at Romney 4.0, which sounds a lot like the first version, but since February, the Romneytron has cycled through such incarnations as Romney the Reaganite, Romney the social conservative, and Romney the hunter of varmints, large...

Author: /time Magazine | Title: Can Romney 4.0 Stage a Turnaround? | 1/8/2008 | See Source »

...Observers inside the Republican campaign say that Romney is finally campaigning as the candidate he really is: the problem-solver and turnaround artist that governed Massachusetts with an almost scientific approach to bipartisanship. He's added to that message the anxiety-producing thought of Barack Obama gaining the Democratic nomination. "I can post up against Barack Obama," he told the group in Salem. "I can make sure the message of change works for Republicans as well as Democrats...

Author: /time Magazine | Title: Can Romney 4.0 Stage a Turnaround? | 1/8/2008 | See Source »

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