Word: romneys
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Dates: during 1960-1969
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...Romney's public--and private--image of simple goodness is something he sincerely believes and upholds. He often prays and fasts before making important decisions--like whether to run for office. A devout Mormon, he abstains from alcohol, tobacco, and coffee. Although Romney frequently attacks America's "moral decline" while campaigning, he avoided this topic at Harvard except to comment, in typical evangelistic vagueness, "The principal deficiencies in this country in the future are going to develop in the field of personal responsibility, family responsibility, and private institutional responsibility...
...constant strains during Romney's life have been his firm Mormon convictions and his knack for selling. As a Mormon missionary in Britain for two years, as an aluminum salesman in Los Angeles, as an Alcoa lobbyist in Washington during the New Deal, as chief spokesman for the Automobile Manufacturers Association during World War II, he was an intense, determined seller...
When he became chairman, president, and general manager of American Motors in 1954, the company was in financial straits. It was Romney who led the public relations campaigns for the new "compact" Rambler to compete against what he termed "gas-guzzling dinosaurs" of the bigger companies. American Motors stopped production of its large cars, the already poor-selling Nash and Hudson, and concentrated on the Rambler. By the time Romney resigned to run for the Michigan governorship in 1962, American Motors was a money-maker...
...Romney the missionary, lobbyist, and salesman committed himself to his product. He knew what he was promoting thoroughly and was apparently able to persuade people. Romney the politician and presidential aspirant must sell his record, his ideas, and himself. The last two are not easy to promote, even for the master of public relations, but his record is a near cinch...
...thing, he has always been a winner, and his majority in last fall's gubernatorial election (his third ) was larger than ever. For another, Romney has gained the reputation of an apolitical, progressive business wizard who solved Michigan's fiscal problems. Aided by the economic boom of the past few years, Romney has obliterated his state's financial debt even though his own budgets increasingly exceed those of his Democratic predecessors...