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...holding on to the White House. But Democrats can't count on a conservative crackup. It may be tempting to view the Republican race as a battle for the party's conservative identity, pitting antiabortion vs. antiterrorism vs. antitax, Huckabee the evangelical pastor vs. McCain the war hero vs. Romney the venture capitalist. But Super Tuesday's exit polls suggest that McCain did best among Republicans who care most about the economy, while Romney scored best on immigration. Many conservative leaders will never trust McCain, partly because he's taken them on with such glee on issues like campaign finance...

Author: /time Magazine | Title: Does McCain Have the Right Stuff? | 2/7/2008 | See Source »

...Mitt Romney made a fortune in management consulting, so it's only appropriate that his presidential campaign would make a bedeviling business school case study. As a candidate, he seemed to do everything right. He worked longer hours, built a larger, more professional organization and outspent all of his Republican rivals. He alone approached the race for the White House as an almost pure product launch, with the flexibility and funding to change his marketing and respond to almost any eventuality. He even looked better on television...

Author: /time Magazine | Title: Why Romney's Product Launch Failed | 2/7/2008 | See Source »

...failed from the beginning, losing out of the gate in Iowa to a populist upstart Mike Huckabee, then losing in New Hampshire and South Carolina to a war hero, John McCain, who had been written off as an also-ran months earlier. More disappointing results followed, and on Thursday, Romney announced that he would...

Author: /time Magazine | Title: Why Romney's Product Launch Failed | 2/7/2008 | See Source »

...crowd at the Conservative Political Action Conference, where Romney had helped launch his campaign in 2007, called out in despair. But the anguish of activists could not change Romney's fate. He had been bested in nearly every major contest he had entered, save the states he had once called home, Michigan, Utah and Massachusetts. The delegate count made victory nearly impossible. "You guys are great," Romney told the crowd, as people called...

Author: /time Magazine | Title: Why Romney's Product Launch Failed | 2/7/2008 | See Source »

...problem for political scientists, Romney's failure is far less difficult to understand, since the very qualities that made him such a success in the private sector helped prove his undoing at the polls. In politics, unlike business, adaptability can be a liability. In politics, unlike business, success is not measured in strictly quantitative terms. Voters want leaders, not just capable managers - men or women who can inspire trust and inspiration. Romney never convinced enough voters that he was that...

Author: /time Magazine | Title: Why Romney's Product Launch Failed | 2/7/2008 | See Source »

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