Word: romneys
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...Romney's private-sector experience, McCain's almost quaint message of fiscal conservatism - he repeats the line "If only we could cut spending" to the point of parody - resonated among the many voters who were looking for answers to Florida's economic slump. Fifty percent of those who turned out Tuesday said that the economy was their most important issue, and McCain won those voters by 38% to 35%. Explains Steve Schmidt, a senior McCain adviser, "People understand the difference between a very good salesman and a commander in chief...
...McCain does have real obstacles in his race to the nomination. His embrace of comprehensive immigration reform still rankles some; Romney got better than twice the support of voters for whom that was the number one issue. A new group, Citizens United Political Victory Fund, will start airing ads on Thursday that attempt to take up the "McCain is a liberal" theme anew. And Romney's big advantage cannot be discounted: "There's still a huge number of states to go," says unaligned G.O.P. pollster Whit Ayers. "And Romney has a lot more money...
...Indeed, Romney outspent McCain in Florida on the order of eight to one. But he still lost, which is an encouraging sign for McCain. What's more, the money should now start rolling in to a McCain campaign that almost ended last summer over concerns about lackluster fund raising and overconfident spending. After months of forced modesty - in both hotel accommodations and attitude - McCain supporters are grinning again. "Rats are starting to leave multiple sinking ships," says one McCain fund raiser. "And all that money on the sidelines, who were just looking for an excuse to stay out. they...
From the start, Mitt Romney had a clear strategy for winning the White House. He would run as the candidate of the ideological establishment, the Republican old-guard, the coalition of Ronald Reagan, with that three-legged stool of social, fiscal and national security conservatism. He would become the inside man in a presidential field filled with outsiders...
...Romney played in nearly every early straw poll, and pandered to each conservative demographic. He joined the NRA. He talked tough on illegal immigrants, and became a crusader against gay marriage. "Strength" was his watchword. With an impressive gallery of high-profile endorsements, he was the only Republican candidate who seemed to be on the right side of nearly every issue for the plurality of the old GOP coalition...