Word: romneys
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...every other state contest thus far, Romney is far outspending his Republican rivals on paid advertising. In Iowa he spent more than Huckabee by a ratio of 7 to 1, while in New Hampshire and South Carolina, he spent more than McCain by at least 5 to 1. And in the past month, one rival campaign estimates that Romney has spent twice the amount spent by any other candidate. He has also worked to gain an advantage in what consultants call "earned media" - the free, generally friendly local news coverage that a candidate generates by swinging through town. On that...
...Florida may be a diverse state, but Romney makes much the same appeal to all Floridians; an unshakeable belief in reuniting the "Reagan coalition" of social, fiscal and foreign policy conservatives. Romney staffers seem confident that the governor can attract the social conservatives and evangelicals who have been supporting Huckabee - who has greatly reduced his presence here since his loss in South Carolina - along with a good chunk of the fiscal conservatives for whom Romney's private sector background has an almost mystical appeal...
...support from that moderate wing. "It's likely that the group of people that might move away from Huckabee because he's not really campaigning there would probably move to John McCain" - whose views on the environment and human rights align more closely to their own. Still, Romney's membership in the LDS church, once thought to exclude the prospect of evangelicals' support, says Green, has been largely neutralized by the endorsements of such religious leaders as Bob Jones...
...Still, Romney advisers do have some basis for their optimism about Tuesday's race. The Florida G.O.P. primary is the first "closed" primary in the country; only registered Republicans can vote. McCain, while pulling a fair share of registered Republicans in other states, has been put over the top by independents. As national spokesman Kevin Madden puts it, "There is no refuge in the independent vote in Florida." But fortunately for Romney, there is some refuge from too much face-to-face, retail politics in the Sunshine State...
...point to a general sense of fatigue in the conservative movement after seven years under President Bush. Not only has the war and a growth in government sapped the party of its enthusiasm, but the grass roots has reservations about each of the leading Republican candidates, from McCain and Romney to Giuliani and even Huckabee...