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...Indeed, the contest between Romney and Huckabee has been widely framed as a contest between Iowans' body parts: head (Romney) versus heart (Huckabee). Will most of the people who show up on caucus night be "heart" people - the loosely organized homeschoolers and evangelicals to whom Huckabee owes his front-runner status? Or will they be "head" people, precisely targeted and courted by the Romney campaign? (Staffers boast of having made over 36,000 phone calls to supporters in the past two days...

Author: /time Magazine | Title: Romney's Spreadsheet Campaign | 1/3/2008 | See Source »

...fall completely in either camp. "There are probably some people who are bifurcated easily," says Ayers - they are either head people or heart people - "and there are a whole bunch of people who are torn between the both." Ayers admits, "I can look at the two appeals [of Romney and Huckabeee] and find something appealing in both. Frankly, I don't know how I'd sort it out and I do this for a living...

Author: /time Magazine | Title: Romney's Spreadsheet Campaign | 1/3/2008 | See Source »

...After the cautious sociability of the house parties - which are tailored to those who may not have made up their minds - the tarmac rallies Romney held on Wednesday were downright raucous. Crowds only numbered between 50 to 100, not much larger than a house party, but they were enthusiastic. There were whistles, screams and signs whose wordy perfectionism - one lists all seven of the planks of Romney's stump speech - contrast sharply with the brightly-colored faux folkiness of the signs distributed by volunteers. These are people who have fallen for the guy they entered into an arranged marriage with...

Author: /time Magazine | Title: Romney's Spreadsheet Campaign | 1/3/2008 | See Source »

...Romney's best chance to succeed on Thursday depends less on turning out the analytical voters than in figuring out what tumblers clicked to link the heads and hearts of those at his rallies. He may already have done so. Since Huckabee's article in Foreign Affairs, in which he criticized Bush for an "arrogant bunker mentality," Romney's speeches have been peppered with careful defenses of the current Administration. He says he doesn't know "if the Governor was joking" in the article, "but now isn't the time to mock our President." Even as he offers slightly limp...

Author: /time Magazine | Title: Romney's Spreadsheet Campaign | 1/3/2008 | See Source »

...Republican side, Mitt Romney and Mike Huckabee lead a large field of candidates who on the whole have spent fewer days in the state - and less money on their races - than their Democratic rivals. Yet their contest, too, is neck and neck...

Author: /time Magazine | Title: Into the Caucus Rooms | 1/3/2008 | See Source »

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