Word: romper
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Dates: during 1960-1969
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Though they tried mightily to mix it up with the big boys in the National Basketball Association last season, the newly franchisee! San Diego Rockets seemed more like Romper Room rejects playing ring-around-a-rosy. They lost 32 of their final 33 games and finished with a 15-67 record. No matter. By virtue of their low standing, the Rockets got first draft choice from the college crop...
Lovable Tummy. One of the first breakthroughs in uncommercial making came in 1964 in a new Alka-Seltzer series. For years, "Speedy Alka-Seltzer," the cartoon imp with a tablet for a hat, insulted audiences by pushing the fizz as though he were conducting a Romper Room class. Then the Jack Tinker agency took over the account and decided to try for a touch of wit and realism: a film showing nothing more than a quick succession of people's midriffs being prodded and pushed, or just merrily jouncing along. The message was: "No matter what shape your stomach...
...audience of 2,000,000, ranging from a Hollywood scriptwriter who listens for the flavor of women's dialogue, to, on at least one occasion, Lyndon Johnson. Most of the viewers, though, are women and of an age that leads Virginia to privately retitle her program "The Menopausal Romper Room...
...outer space, can distinguish Bach from Bartok, and is a storehouse of such miscellany as the fact that whales' backs get sunburned and peel. When he enters school, his vocabulary will be at least one year ahead of the pre-TV child. On the nursery-type show Romper Room, a teacher once asked her toddlers if anyone could think of a word beginning with u. "Ubiquitous," piped a kindergartner...
Those who like their lingerie brief and to the point can slip into Warner's combination bra-slip ($11) or Olga's lace-trimmed romper ($6). Finally, Formfit/Rogers has something that occurs in one fell swoop: its so-called "Bathing Suit" ($12.50) is not only backless and practically frontless but scooped away at the midriff until there is almost nothing left. But that, of course, is the whole idea...