Word: ronaldo
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Nike had to use cash because it had little else to offer. Its first soccer shoes were terrible, forcing Knight to buy a shoemaking operation in Italy. The company poured money into R. and D. and designed a new soccer shoe around Ronaldo, a Brazilian, voted best player in the world last year. The new model, called the Mercurial, uses a synthetic material instead of kangaroo leather, and is 50% lighter than current models. "It's going to rock the shoe world," says Mike Moyle, CEO of Eurosport, a leading mail-order catalog. Despite its investment of hundreds of millions...
When the U.S. and Brazil began their latest round of talks on American fishing rights in Brazilian coastal waters three months ago, Brazil's Minister Ronaldo Costa hummed a few bars of a popular samba for U.S. Ambassador Donald McKernan...
...RONALDO R. THOMAS Los Angeles...
...home country it has become almost a religion. "Philosophically," says Brazilian Jazzman Ronaldo Boscoli, "bossa nova is a frame of mind in the same way that Chaplin, Picasso, Prokofiev, Debussy and even Beethoven represented a new frame of mind. They were bossa nova in their time" Such U.S. jazzmen as Flutist Herbie Mann heard the new music, liked it and began putting it in their programs back home. ("Twist music," said Mann, ";is all show and promise -no inner fire. Bossa nova is just the opposite.") Another early convert was Jazz Guitarist Charlie Byrd, who heard bossa nova while...