Word: ronchetti
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Dates: during 1990-1999
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...Bringing Elizabeth Taylor into a store is more than anyone else has to offer during a recession," says Arden vice president Clare Cain. The actress proved her merchandising powers with her first signature scent, Passion. Why does Liz's succeed while other celebrities' fragrances have failed? Arden CEO Joseph Ronchetti explains, "Liz Taylor is an individual that a lot of people will relate to. We've all known people with drinking problems, we've all had weight problems, and she's coped so beautifully." He adds, "And she is really an outstanding beauty." For those who grew up on National...