Word: ronkonkoma
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Dates: during 2000-2009
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Ironically, the company Atkins himself founded to commercialize his dietary theories nearly missed the low-carb bonanza. Atkins Nutritionals, based in Ronkonkoma, N.Y., was selling mostly diet books and vitamins until 2000, when the success of the Carbolite candy persuaded executives to create more prepackaged foods. The company hired marketing veteran Paul Wolff as CEO, and since then it has launched nearly 100 low-carb products, from sliced bread to soy-based snack chips to a superpremium ice cream sold under Atkins' Endulge brand. Wolff says the "aggressive" pace of product rollouts will continue. "We're out to change...