Word: ronson
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Dates: during 1960-1969
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...going to carve roast beef with his Ronson!" gasps the sloe-eyed young thing in a recent ad for Ronson Corp. "Isn't that a bit much for a little cigarette lighter?" Of course it is, but that shows how much she knows about him - or Ronson. He's going to slice the roast with his Ronson Carve 'n' Slice electric knife, just as he shaves with a Ronson shaver, shines shoes on a Ronson electric buffer, and brushes his teeth with a Ronson electric toothbrush...
...will be able to do a lot more with four new products that Ronson is bringing out this week. The four: a rotating electric hairbrush that massages as it grooms; a combination blender-cooker that whips up omelets or sauces; a butane-fired chafing dish; and a somewhat improved butane cigarette lighter, with the first do-it-yourself replaceable spark wheel. Such innovations are expected to help raise sales from last year's $69 million to $77 million in 1965. That's quite a bit for a company started 70 years ago by a tinkerer named Aronson...
...improvements. This year half a dozen companies are introducing "salon-type" hair dryers on floor stands, Teflon is being used to coat just about everything from irons to coffee pots, and the long-established blender market has come alive again with the introduction of improved models by Waring, Oster, Ronson and Dormeyer. Miniature washers and dryers that take one shirt or pair of socks at a time, have also appeared; Ronson now makes 25% of its sales in labor-saving devices. As competition in the small-appliance market increases, prices are coming down. General Electric recently reduced the price...
...hero forges onward and downward, square-jawed and indomitably prissy, his footsteps are dogged by the usual unmitigated cur (Thayer David), and loyally followed by four trite and true companions: a plucky youth (Pat Boone), a good-natured giant (Peter Ronson), a beautiful widow (Arlene Dahl) and a noble-souled duck named Gertrude. (The widow, of course, is present over the hero's most passionately prudish protests. "But madam, think!" he gasps. "The lack of privacy...