Word: ronson
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Dates: during 1960-1969
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...Ronson Lighter. The imaginative leap from adolescent affluence and argot to a perception of teen-age attitudes is what gives Absolute Beginners its moral energy. The novel would be no more than a cheerful nature walk from the Elephant and Castle to Notting Hill if Maclnnes did not see beneath all the apparent irresponsibility. What he finds is the fusion of caring and a concern for style that leaves young people unimpressed by questions of race or war or money...
...were thinking of racial tension or predicting an Enoch Powell. Maclnnes set Johnny and a white friend loose in an African and West Indian shadow world full of jouncing characters with cross-rough names: Mr. Peter Pay Paul, Mr. Karl Marx Bo (a future Prime Minister for sure), Mr. Ronson Lighter, and villainous Billy Whispers. The result was British high-low comedy, presented with affection and delight. When he took these people among whites who even then self-consciously affected Spade guests, the satire said everything that could be said about white liberalism. And because Maclnnes abandoned his tape recorder...
...capacity, will hire 300 new workers. Corning Glass, the supplier of 90% of all the basic glass "bulbs" for color tubes, recently opened a third plant in Indiana to satisfy its customers' appeals for more tubes. Such producers of rare earth as Molybdenum Corp., American Potash & Chemical and Ronson, which supply the metallic elements europium and yttrium for the coatings that brighten color TV tubes, are rushing out orders at $1,000 per pound...
...want only a light-up image. Lighters and accessories represented 87% of the firm's $26 million sales when he became president in 1953; now they account for 64%, and the proportion is steadily decreasing. Faced with the necessity of diversifying or perishing in the 1950s after Ronson patents expired and imports undersold it, the company has moved into such activities as refining rare earths for color TV tubes and making hydraulic parts for jet planes and space satellites...
Affable Aronson, a Naval Academy graduate ('45) who still talks of market testing in terms of "shakedown cruises," has gotten considerable mileage out of his fuel. Ronson's butane lighters led to butane candles, basement workshop torches, and the butane chafing dish. Just as Gillette sells razors cheaply and counts on blade refills for profit, Ronson prices its butane appliances modestly, profits from refill sales of the fuel...