Word: roomming
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...believe that the problem of warming is as bad as the First and Second World Wars combined," Branson told TIME in a recent interview at the climate summit in Copenhagen. "It's that serious, and you know the key is carbon, [but] there's no war room coordinating the attack on carbon...
...Branson has taken it upon himself - unsurprisingly - to lead the charge against carbon. In 2010, he will officially launch the Carbon War Room, a corporate think tank of sorts, designed to incubate and spread the best ways to cut carbon in corporate sectors ranging from aviation to shipping to construction. It's a global-warming remedy by business for business, and given the paralysis in the international effort to curb climate change, it could be the right idea for the right time. "I think if the government can't deliver, it's up to industries to themselves," says Branson...
...huge amounts of traditional air pollutants, like nitrous oxides (NOx) and sulfur oxides (SOx), and emit black carbon soot, a leading contributor to melting Arctic ice. "It's an overlooked and important problem, but it's also extraterritorial," says Travis Bradford, the chief operating officer of the Carbon War Room, based in Washington, D.C. "And there's no external force that will cause the shipping industry to change...
...Carbon War Room's goal is first to raise awareness about the carbon problem within industries, then to publicize and spread the best solutions. In the case of shipping, the solution may be as simple as installing scrubbers - of the sort already used in planes and cars - that would vastly reduce emissions of SOx, NOx and black carbon. Older and more polluting ships will need to be replaced by models that are more efficient, and eventually carbon-based bunker fuels will need to be swapped out for low-carbon alternative fuels. The Carbon War Room is looking to start...
...Copenhagen earlier this month was about more than just the U.N. summit. The city is home to the A.P. Moller-Maersk group, the largest container ship operator in the world. Get it on board, and others in the industry might follow. "That's the spirit behind the Carbon War Room," says José María Figueres, the former President of Costa Rica and a member of the group's executive board. "We want to be an assembling and rallying point for all those who want to bring market solutions to bear on carbon emissions...