Word: rooseveltism
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Dates: during 1930-1939
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...networks generally restrict these serials to daytime hours, reserving the night air for classier stuff. Recently B-S-H tried to place transcriptions of some of its cheaper CBS and NBC serials, like Stella Dallas, Backstage Wife, etc. on small stations for night-time broadcasting. One prospect was Elliott Roosevelt's 24-station Texas State Network. But when Elliott and Blackett tried to get permission to take transcriptions of the shows off NBC and CBS wires, they got a royal runaround...
Transcontinental Broadcasting System, Inc., Elliott Roosevelt's venture, is scheduled to go into business Jan. 1 with some 100 stations. All last week at The Blackstone in Chicago, the lure of Elliott's name, plus the promise of some 60 hours a week of steady if cut-rate business, kept customers coming. B-S-H had already contracted for 15 premium night-time hours a week; Emerson Radio & Phonograph Corp. scheduled its noisy commentator, Elliott Roosevelt himself, on Transcontinental. Dorothy Thompson was courted; Boake Carter and Father Coughlin were possibilities. There were no such headliners as Jack Benny...
Organization. Elliott Roosevelt himself holds no office in TBS, says he has none of his own money in it. TBS has thus far sold $350,000 worth of stock at $175 a share, most of it to Publisher Elzey Roberts of the St. Louis Star-Times, and his brother John; H. J. Brennen, owner of two Pittsburgh stations; David Baird of Manhattan. TBS's president is John T. Adams, onetime adman who prettified Lydia Pinkham's preparations for U. S. networks...
...almost seven years Franklin Delano Roosevelt has been pretty much his own Secretary of the Navy. Last week Columnist Raymond Clapper chided him for being his own Secretary of State. And last week the President himself stepped out in front as his own Secretary of something like Military Economics. At press conference he laid down a new theory: the U. S. ought to have a Pacific coast steel industry. His arguments...
Before long Edward Bruce's good friend, Franklin D. Roosevelt, had him heading a newly created Section of Fine Arts, charged with supervising such decoration. Very few ladies in cheesecloth have found their way into Federal buildings since. The sort of art which has replaced them was amply demonstrated last week by a 456-item show in Washington's Corcoran Gallery, celebrating the Section of Fine Arts' fifth anniversary...