Word: roost
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Dates: during 1950-1959
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Prayers & Pep Talks. Beveridge built his original sales staff around former Fuller employees, kept 51% control of the company for himself. Fond of old-fashioned virtues, he rules his roost with a hand of iron, a heart of gold, and an eye on the Scriptures. His Westfield offices and the nearby Easthampton production plant are dotted with such slogans as: "The vision to see, the faith to believe, and the courage to do." Beveridge opens every business meeting with the Stanley prayer: "0 Lord . . . help me to enter into the mind of everyone who talks with...