Word: rooting
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Dates: during 1960-1969
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Only Sprocket Holes. Stevens made Shane, too. deliberately including every major cliche of the oater: cattlemen v. sodbusters, gunfighters out of nowhere, a funeral, a Fourth of July party. Stevens found under each cliche its root truth as a primal element of life on the range, turning what could have been a routine buttermilker into one of the greatest westerns ever told...
Taking off from the Vitalis TV commercial (says Bart Starr, root-deep in Vitalis. to the oily-headed locker-room amateur beside him: "Say, you still using that greasy kid stuff?"). Greasy Kid Stuff was invented last summer as a gag. Its college-boy creators. Bill Cole and Larry Frohman, each invested $50, mixed up a batch of mineral oil and lanolin in a lard can, threw in a pinch of spice perfume, churned the whole with an egg beater, and turned out 120 bottles of Stuff. Their advertising was built in: the $10 million Bristol-Meyers campaign for Vitalis...
...year earned $16,780,000 on sales of $193,500,000. Last week, in a move calculated to thrust his company into the top echelon of U.S. corporations, Halliburton's President Loren B. Meaders (pronounced Medders), 55, announced that he was negotiating to buy Houston's Brown & Root...
...Brown & Root-whose founder and president, Herman Brown, died last month-is one of the world's largest construction companies. Its building crews are responsible for dozens of the burgeoning brood of refineries and petrochemical plants that have sprung up in the South and Southwest, also handled the reconstruction of Guam after World War II. Recently, Brown & Root snagged the prestigious $40 million Mohole contract to drill through the earth's crust, and it has just started construction of NASA's $90 million Manned Spacecraft Center near Houston. Its average yearly business: $300 million...
Meaders has yet to work out a final sales price with George Brown, Herman's brother and successor as head of the family. But once terms are agreed upon, Halliburton will acquire the 95% of Brown & Root's stock now held by the Brown Foundation, a tax-and-charity arrangement. For the Brown family, the sale has double appeal: the Brown Foundation will be able to diversify its investments, and George Brown will stay on as president of Brown & Root. For Halliburton, the purchase is primarily a way of hedging its bets. Said Halliburton Vice President John Harbin...