Word: roper
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Within a few days after Wendell Willkie's withdrawal from the Republican Presidential race, interviewers from the research firm of Elmo Roper began asking questions in all sections of the U.S. for the regular FORTUNE Survey of Public Opinion. The questioning ended April 15. TIME herewith continues its new practice of reporting the most newsworthy results of this survey immediately upon their tabulation...
...years, South Carolina-born Colonel Johnson was a successful civil engineer (bridges and drainage), for five years was Assistant Secretary of Commerce under the late, gentle "Uncle" Dan Roper...
...latest samplings of public opinion -conducted for FORTUNE by the research firm of Elmo Roper-are presented below. FORTUNE studies long-term trends of public opinion. But sometimes, particularly during political campaigns when opinion veers swiftly, the value of survey results depends on quick publication. Therefore, TIME, because of its fast printing schedule, will undertake to distribute the results of those FORTUNE surveys-political and otherwise-which are peculiarly current. And it will continue to report as heretofore the results of other polls of interest...
Died. Daniel Calhoun ("Uncle Dan") Roper, 76, old-line Democrat who became the first New Deal Secretary of Commerce (1933-38); of leukemia; in Washington. Son of a Marlboro, S.C. Confederate officer, he began his political career with a congressional clerkship during Cleveland's second administration. As Wilson's Commissioner of Internal Revenue, he was the first to fail at Prohibition enforcement. As Roosevelt's Secretary of Commerce, the oldtime Methodist dry became a butt of brain-trusters, but did a good job of placating big business with speeches as tasty as the famous watermelons he served...
...Nazi invasion. In 1940 Paul Lazarsfeld, public-opinion researcher, retained him to make a handwriting analysis of mail received by several U.S. Senators during the debate on the conscription bill. His educational rating of the letter-writers (later checked by interviewers) attracted the attention of FORTUNE'S Elmo Roper, who is also a director of Spiegel's. At Roper's suggestion, Spiegel's gave Marseille a trial: 20 handwritten order blanks from reliable customers, 20 from known delinquents. Looking solely for indications of honesty or dishonesty, he failed dismally. Next, he was given 200 specimens...