Word: roper
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...Princeton tackle and track man. For active operators the academicians will lean on two experienced pollsters, British-born Harry H. Field (no kin to Marshall Field), who worked six years for George Gallup and organized the British Institute of Public Opinion, and F. Douglas Williams, who worked for Elmo Roper, conductor of the FORTUNE Poll...
...first assistants last week Wild Bill Donovan chose moose-tall Playwright Robert Emmet Sherwood (who also has the President's ear, sometimes works on speeches for the White House) and FORTUNE'S Surveyor Elmo Burns Roper Jr. (see p. 15). Bob Sherwood will have charge of morale warfare-i.e., such campaigns as Britain's "V for Victory" drive in Nazi-occupied territory. Elmo Roper will take care of all kinds of background research...
...Folger ("High-Hat"*) Brown, Postmaster General under Herbert Hoover, had granted lush mail-subsidy contracts to major airlines, had thus evaded the law requiring competitive bidding for Government contracts. The President did not wait to ask questions. He called in Postmaster General Farley, Attorney General Cummings, Secretary of Commerce Roper, Secretary of War Dern. Then he canceled the airmail contracts and ordered the Army to take over the flying of the U.S. mail until a new contract-subsidy system had been worked...
From what followed, two things were clear: 1) the U. S. manufacturer is anxious to do his duty, but 2) he has no stomach for war economics. Significant were the results of an Elmo Roper survey of public opinion for N. A. M.: only 10% of the U. S. believes that business is driving the country towards war (only 1% believes the President is doing so). Still fearful of future Nye investigations, still leery of munitions-making, many NAMembers took satisfaction in this low figure...
Relying on scientific methods rather than the size of his sample, Roper, with a small staff of interviewers (81, compared to Gallup's 1,100 and Wall's 4,000), seldom samples the opinions of more than 5,000 citizens, chosen according to age, occupation, sex, economic condition, geographical distribution. (Gallup, in his State-by-State polls, may question as many as 60,000 people.) Roper's interviewers are carefully trained, rigidly supervised to prevent personal opinions from affecting their work. Always he checks back, querying interviewees by post card, to make sure that his interviewers have...